• Pages


    “[Pedal-Driven] documents a sometimes-challenging process, with a hefty dose of technical riding and amazing trails. Needless to say, there should be plenty of room for everyone to play in the sandbox.”

    ~ USA Today

    “[Pedal-Driven] showcased success stories from around the nation. Cool riding and tunes … check it out!”

    ~ DirtRag Magazine

    “On March 22, Marin County Bicycle Coalition hosted the Marin premiere of Pedal Driven. Over 300 people came out to enjoy the movie, which raised $5,000 for MCBC and the Drake and Redwood NorCal High School Cycling League teams.”

    ~ Tom Boss, Marin County Bicycle Coalition

    “The film was excellent and far exceeded my expectations. I was entertained, educated, and enlightened, and the music and cinematography are top notch.”

    ~ Woody Keen, President of Trail Dynamic

    “DOCUTAH was thrilled to present the raven award to “Pedal Driven: A Bike-umentary” for best cinematography feature film.  This engaging and beautifully shot documentary was very well received at our festival.”

    ~ DOCUTAH Executive Director Christina Schultz.

    “The film is excellent – I love it and I think it will do much good for our sport. The timing is perfect for this subject and to address the potential issues, conflicts and benefits. I think our sport will change a lot in the next decade and I think your film will be a milestone.”

    ~ Hans Rey, Professional Rider, Hans Rey Adventure Team

    “Howell at the Moon hit it out of the park with Pedal-Driven.”

    ~ Mike Van Abel, IMBA Director

    “I must say it was amazing to see. I’m proud of you guys for documenting such an important issue to the Northwest. The similarities amongst surfers and bikers is amazing, since we both depend on such a touchy natural resource. We both have love for this planet!”

    ~ Marc B., Professional Musician

    “Pedal-Driven was very well put together, and I have to believe it can help open anybody’s eyes, from both sides. I think it really helps.”

    ~ Jeff Rider, Supervising Forester, New York Department of Environmental Conservation

    “I thoroughly enjoyed it. It was fun, informative and really pushed the sense of community that binds all of us cyclists as both land users and stewards of our environment. The film offered a glimpse into some really cool towns doing the right things to promote the sport as a healthy lifestyle.”

    ~ Billy Savage, Writer/Director of Klunkerz

    “Wicked film, can’t say enough about how much I like it. I have shown it to some of my colleagues here at the Department of Conservation and they agree there’s some good stuff to be learned from it, (Same mistakes, different country).”

    ~ Simon Alefosio-Tuck – New Zealand

    “Everything went off without a hitch! We had a solid turnout, somewhere in the 350-400 range I think. I had people coming up to me afterward who wanted to talk about Pedal-Driven, and wanted to know more about where it was playing next so they could tell their friends to go see it. Awesome and very timely movie, I think it was extremely well received here with all the recent publicity regarding local access issues…”

    ~ Tarka Wilcox – Boulder Mountain Bike Alliance

    “Pedal Driven is a much needed piece in the conversation we as advocates, riders and builders are having with land managers and local municipalities. It does a tremendous job of highlighting key concerns from both sides and delivers a cohesive message to our constituents out there… which is that building relationships and working towards a goal of legal riding areas is the key and attainable. Pedal Driven gives local clubs the opportunity to invite land managers to a showing and to share their stories and concerns. It’s a point of entry to open up a larger conversation.”

    ~ Jon Kennedy Marketing Hustler for Diamondback Bikes

    “Hey, just watched the movie, and it is epic. I love how it encompasses all the aspects of the fight from both sides, and it actually suggests that we do want the same thing and we eventually want to cooperate. There really is no space for people on either side who aren’t open to compromise, and the movie really shows that. Excellent filming, very well put together, it was awesome.”

    ~ Gregory Robinson-Kronrod

    “Saw the world premiere at sea otter a couple weeks ago. Its not your typical bike porn movie but has a great message we really enjoyed it. Especially with what the flagstaff gravity riders are trying to do up north. Its a great film to show your land managers the great success stories across the country. Check it out! Plus all the proceeds are supposed to go to IMBA.”

    ~ MTBR.com member: Niche77

    “Everything went well. We had about 325 people at the movie. We gave away a legacy award to BHMBA, US Forest Service (Mystic Ranger District), Hanson/Larsen Memorial Park Foundation and the Visitor and Convention Bureau for their efforts in making Rapid City a mountain biking Mecca and for partnering to create more sustainable trails. (It went along with the theme of the movie). I was really surprised people came out of the theater talking about working together and cutting out the renegade trail building. (Maybe it will help who knows.)”

    ~ Jerry Cole, Black Hills Mountain Bike Association

    “We had a screening of Pedal Driven with a forester from the DEC and a bunch of mountain bikers. It went really well! The film is absolutely stunning, by the way, in terms of the incredible scenery and riveting freeriding sequences. The music was very well done and I enjoyed it both for the entertainment value as well as the strong message. The Dec forester commented that he had assumed that the movie would be very one-sided toward MTB concerns but he said after the film that it represented both sides of the issue very well. I thought it was a great way to re-open a productive dialog with our local land managers. Though out here on the East Coast our riding areas and public lands are structured differently than out West; we don’t have much federal land and freeriding is mostly limited to privately-run properties with large insurance policies, the fundamental point of the film was clear. Now those who attended know that there is a way to get trails approved, we need to work with and help land managers manage existing trails and discourage the building of social and unsustainable trails and we need to be patient. So thanks for a great film!”

    ~ Chrissy Guarino – New York


    10 Reasons to watch Pedal Driven, a BIKEumentary:

    1. You saw the earlier Singletracks blog post by trek7k about the fundraising efforts to complete the movie. If you pledged, you’re part of the effort.

    2. There are secret/illegal/pirate trails in your area and you want to watch the story of how a group of passionate, dedicated riders got their stealth trails approved by the federales.

    3. You know some of the guys and girls from the Leavenworth, WA area who are featured in the documentary.

    4. You love trees, but instead of hugging them you prefer to shred among them.

    5. There’s a special place in your heart for 4th period civics class.

    6. You negotiate instead of aggravate.

    7. You want to see incredible footage of IMBA crews in the process of designing, building and testing trails. I never knew why the IMBA-made trails I’ve ridden were so amazing, but the movie does a great job of documenting the process.

    8. If you’ve ever been frustrated by that “No Bikes” sign in your favorite slice of wilderness and want to know the whys and hows of getting it open to you and your dirty little friends, this film will open your eyes.

    9. City slickers who battle traffic to get to the trailhead will be green with envy at some of these small town communities with singletrack that rolls right out of people’s backyards. Aspire to move into the sticks…

    10. You want to learn how to contribute to the efforts of people who love to ride trails, want more of them, and want to make sure we take care of our natural resources while we’re out there enjoying them.


    Sea Otter 2011 marked the first public screening of “Pedal Driven” a full-length documentary by Howell at the Moon Productions that addresses illegal trailbuilding and presents a series of successful efforts by outlaw builders who worked with land managers and local stakeholders to develop legal trails in the same locations. Pedal Driven played to an enthusiastic full house, stuffed with cycling’s luminaries, where the crowd was treated to a S-ton of swag – some beautiful riding action, and a fresh look at an old problem.

    “Pedal Driven” screened to a full house on its world premier in Downtown Monterey, California.

    For those who have not seen the preview, it’s worth a peep.

    Considering the movie’s well-worn premise, it would be natural to expect “Pedal Driven” to serve up a preachy storyline that belabors the horrific destruction that maverick diggers and builders inflict upon verdant mountainscapes, while safely siding with bunny-hugging cross-country cyclists who are kissy kissy with uniformed officers and bespeckled, hand-wringing anti-bike land managers who state for the record that, “I am a nice guy, but my hands are tied by the law, so I am forced to send these young men and women to the electric chair to pay for their crimes.” Pinkbike is happy to report that such was not the case with “Pedal Driven.”

    “Pedal Driven” centers primarily around popular riding areas in Washington and Oregon, and manages to hit all the positive and negative impacts that big-bike and All-mountain riders bring to the back country. The storyline does an excellent job of covering the perspectives of illegal riders and builders, law enforcement, land managers, mountain bike activists, and anti-bike factions without making superficial judgments (the Sierra Club even gets 15 seconds of fame). The resolution: cooperation between user-groups and stakeholders, a clear understanding of what kind of trail is proposed, and the willingness of all parties to hold point through a nearly endless documentation process, is depicted without sugar coating. Writer-producer-director-editor Jamie Howell should be thanked for presenting the rougher side of the sport in such a refreshing and candid manner.

    The most important message, however, and the fresh ground “Pedal Driven” unearths, is that recreational mountain bikers are a powerful, low-impact economic engine that has proven to revitalize entire communities where good trail opportunities exist. Freedom of expression, the right to experience the back country in a creative way, and the profound experience that mountain biking provides to its members are all valid reasons for us to demand a share of the recreational pie. That said, the fact that mountain bikers spend millions of dollars where we visit, and leave no trace beyond the borders of the trails when we leave, are the most compelling reasons for federal land managers and surrounding communities to invite us to the table.